There are many tools available for measuring business-critical data in real time. The question is how can we effectively communicate this data to the company in a way that is efficient and low-energy?
Nobody wants to be stuck with the job of converting data tables into charts to be uploaded into a digital signage platform. That’s why we suggest an automated data visualization process. You can take advantage of digital signage software to do the grunt work for you.
Why is Data Visualization Important?
Data visualization is important because of the way our brains process visual information versus trying to calculate results in our heads. When we try to understand data by looking at spreadsheets, it takes more time because that function of the brain is slower than our visual receptors. Visual data is much easier to digest, allowing us to get onto other things quicker. In a nutshell, data visualization saves us time and effort in understanding data.
Employees rely on data to measure their work, whether that’s sales or anyone else. Data visualization provides the least distruptive way for them to check their progress without halting their day to day efforts. Automated data visualization gives a quick snapshot that only takes a glance to understand.
1. SEE THE BIGGER PICTURE
The only reason to measure data in the first place is to understand the big picture of what’s happening in the business. Automated data visualization helps us jump to the point and understand it faster.
2. NOTICE PROBLEM AREAS
Intelligent data visualization software can show you visual alerts when data is not aligning with the expectation. Does your support team have a goal for specific response time? You can measure response times in real time and see immediately if your team is falling behind. This type of measurement has applications across all industries. How can problem area monitoring help you?
3. TRACK BEHAVIORAL CHANGES
Over time, one campaign or product might outperform the others. Why? Well, with data visualization the trends should be easy to assess. Perhaps a social post went viral during the product launch, or the product was picked up by a brand advocate. October might have been a fluke for leads, but November made up for it. Noticing these ebbs and flows in business performance is much easier through data visualization.
Automating Data Visualization with Digital Signage
Digital signage is a medium that is commonly used in organizations to display corporate messages and company-wide reminders. With simple software integrations, this visual tool can also transmit the data reports from platforms like Salesforce. Without adding any work to anyone’s plate, graphs and charts with sales and marketing data can adorn the signs with updated information multiple times a day.
Data visualization simplifies reporting for organizations. Taking the information employees need to see each day and automating it to a visual medium like digital signage is a sure way to keep the organization in check. Employees are able to see the broad picture of their performance, are alerted of problem areas, and can track trends over time.
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blog posted with permission from Industry Weapon